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  Social media as a platform for marketing: Advertising and Online Revenue Social media is growing to be an unmissable platform for marketing. Marketing on social media means using any social media platform to promote a product, service or brand. Almost all Social media platforms have built-in data analytics tools which come in handy when businesses track their progress, reach and success of their ad campaigns. Social media also enables brands to identify and target their target consumers. In social media marketing, there are many stakeholders such as bloggers, journalists, public and potential customers. When it comes to social media marketing, it can either be through advertisements or user-generated content. Ad campaigns are simple and ads are becoming more relevant in social media since it is inspiring people to buy the product. Globally, 42% people use social media and ad revenue is rising with the growth in social media. Social media advertising revenue is ...

I don't even recognise you anymore. Your face, your words, your personality is all different. And I'm sure if I heard your voice now I wouldn't recognise that either. And now that I think about it, it would probably feel the same if I looked in the mirror now. Time has changed right? And both of us have as well. But amidst all these changing years you have been the constant AND the variable. We have been the best of friends and yet fallen apart so many times. Only to find our way back to each other. Sorry that it was always you who made the effort. I let people go with too much ease. But it's always a happy feeling to have you back. Maybe this will be the last time. We WILL stay friends after this. It just is so weird. Me seeing you after a year and half, without realising it had already been that long. You not noticing me and me mistaking it for you ignoring me. You looked scary, truly. Because of the air of determination around you. You looked larger than your p...

Do you ever wonder how your life affects someone else? How much of an influence you are to others and what parts of you are intertwined with other people in the world? You can't go around living in isolation even if you wish to and so that touch you leave behind with everyone you've met, isn't that your true legacy? We, humans, are conscious beings with brains, life, voices. And yet we go around from birth to death in an endless cycle of work and talk and nothing else. There is no purpose, just aimless existence. Then what makes us go on? What makes us keep breeding and breathing without falling utterly in despair? Is it our ability to ignore what does not serve us happiness? Or is it the emotions? Because life is worth living as long as you can feel right? Everything from joy to pain to hatred. It all exists. It is what keeps us ALIVE. And that's our legacy. Not how much work we've done for people, not the money we've earned, not the things we...

I had a good time reading such incredible books for 5 years and then one day I decided, hey why don't I give Indian literature a chance? After all, I do live here. My first book like many other Indian readers was by Chetan Bhagat. Unfortunately, I seemed to have picked the worst of his books, being '3 Mistakes of my life' (reading that was a big mistake of my life) and 2 states (Because I wanted to watch the movie and can't watch without reading). Again I was disappointed. But I did not lose hope. The problem is that I had no one to guide me. To show me the way of GOOD Indian Literature. I hadn't heard of Arundhati Roy, Salman Rushdie and Amitav Ghosh. Every time I tried to look, I'd end up with something like Durjoy Dutta which would make me lose faith even more.  Then I discovered the Indian Publishing Markets and since I was already an established reviewer, it wasn't hard getting review copies of  New books by Debut authors . Because fresh mind, new...

My name is No I'm insecure And I've been walking,  I've been crying on the road. I walk so slow Hard to let go So I've been holding, I've been carrying all my load. I was so sure. Won't hurt no more. But I've been thinking, I've been drinking my sorrow. And I won't behold Everything you throw So I will punch and I will fight you all alone. Not gonna show The scars endured But I've been learning, I've been healing more and more. Nah. Just gonna go Down the dark hole So I'll be rotten and forgotten to the bone.  Join me on   |  Facebook  |   Tumblr |  Instagram

We, the people of Jammu have the patience of a rock. We are the pain stone for all those who come into our city with their own sad story and unload their pain upon us. We, in turn, give them a place to call home, a neighborhood they can feel safe in, a market they can work at. We, in turn, ask our administrators to understand our needs, our day-to-day requirements and do work for our benefit. We wait for our cultural and historical heritage Mubarak Mandi to be restored and renovated. We ask when the work to make Raghunath Bazar a heritage bazar will start. We demand to know till when the Artificial Lake Project and Tawi Beautification project will be completed. We want Metro in Jammu. We want Ring Road to be completed. We want to see Jambu Zoo beyond the existing structure. We need an answer and we need it soon. We are told all projects will be completed. We agree. We are told the internet will be restored. We wait. We are told Jammu will have to sacrifice for Kashmir. We have...

I saw you walking around without a ride I stopped and talked and I casually said hi What would've happened if I had just drove by But couldn't forget I couldn't let go of that Mona Lisa smile An aesthetic motion, the look beneath your eyes But you shrugged and walked away without a try And that is how we'll make it, I know We are meant to be this, I know. So let me take away, all the things you hide. Let me walk with you in the dark goodbye. And hold you close even when you cry And I'll always treasure your Mona Lisa smile No matter what  I  wouldn't let go I'll fight the big fight, you won't be alone.  Join me on   |  Facebook  |   Tumblr |  Instagram