Marketing on Social Media: Online Revenue
Social media as a platform for marketing: Advertising and Online Revenue Social media is growing to be an unmissable platform for marketing. Marketing on social media means using any social media platform to promote a product, service or brand. Almost all Social media platforms have built-in data analytics tools which come in handy when businesses track their progress, reach and success of their ad campaigns. Social media also enables brands to identify and target their target consumers. In social media marketing, there are many stakeholders such as bloggers, journalists, public and potential customers. When it comes to social media marketing, it can either be through advertisements or user-generated content. Ad campaigns are simple and ads are becoming more relevant in social media since it is inspiring people to buy the product. Globally, 42% people use social media and ad revenue is rising with the growth in social media. Social media advertising revenue is esti